From starting off as a freelancer, this millennial geek from Mumbai has come a long way to set up his own diverse ventures in the tech, events, and education sector. Amit Iyer, who runs a news blog called bittmint.com and owns an event company Garam Masala Entertainment is now all set to launch a startup in the education field called iGenuis Edu. Today in Startup Talk, Amit shares a glimpse from his journey as a freelancer to a young budding entrepreneur. Have a look.
Who is Amit Iyer? Introduce yourself.
A college dropout by education, a freelance SEO expert and tech entrepreneur by profession. A millennial geek by nature.
Tell us about your company, Bittmint Inc and iGenius Edu.
I started bittmint.com as a news blog in 2017 when I had just completed my 10th standard and had taken admission in the commerce stream. After researching and trying out new things I realized SEO is my thing. I started working all day in my first year of junior college. Despite having a lot of study pressure I never thought of giving up on my passion for my work and continued grinding. I was very adamant about starting something of my own. I began working as a freelancer and today through my hard-earned money I decided to invest in my startups Garam Masala Entertainment and iGenuis Edu. Currently, I am operating all my businesses from a co-working space based in Mumbai, and I am looking forward to the launch of my latest startup iGenuis Edu at the start of the year 2020. I want to expose the education sector to a whole new set of digital products and softwares, which I don’t want to reveal now.
You recently started a startup leaving behind your freelancing work. What is the reason behind it?
My initial idea was the bootstrap my startups through my freelancing funds, as I strongly believe in avoiding capital funds and investments at the very start.
Now my prior focus is my start-up while simultaneously finishing off my ongoing freelance projects.
Why would you choose a Startup over a job?
A startup is more like being your own boss which I love, and far more than a 9-5 job. I also have the freedom to experiment and try out new stuff.
How did you start your Startup?
I started working on SEO projects for my client in the edu sector and meanwhile maintaining my own personal news blog Bittmint, where I was well known for my work and skills. Later I moved on to increasing my client base in various tech fields like building customized news sites and being an SEO consultant. I managed to acquire a large number of potential clients for my new venture iGenius and I am all set to kickstart it in Jan 2020.
How much time and money did it cost to initiate this venture?
The bigger share of the investment comes from my personal freelancing income. The setup and product cost being funded by me and an office space rented by my parents totaling up to 20k/pm.
How big your team is?
I will begin with a team of 7 people and my parents as mentors. Four of us would work in-house while the rest 3 would be a part of the field operations.
How iGenuis is different from other edu firms?
Most of the edu firms in the market provide the same products to a particular target audience, whereas iGenuis Edu will product a diverse range of new edu products to direct customers as well as other businesses and government-owned bodies.
What keeps you motivated?
My dream and ambitions always keep me motivated and drive me to achieve my goals.
Where do you see iGenuis Edu five years down the line?
I intend on developing and providing edu products that would help users choose the right career path and education stream. I will strive to become an absolute unique player in the education sector globally.
What advice would you like to give to aspiring entrepreneurs?
Start with baby steps and grow big. If we are self-motivated and dedicated to our goals and ambitions, by giving in our 100% we can achieve all that we want. Don’t be focused on what others are doing, rather spend that time working on yourself. I would like to quote a small line, “Dream, Believe, Hustle, Achieve.”