Entertainment News: The short video platform Laiki of Singapore-based BIGO Technology Pte Ltd has once again announced an alliance with VYRL Originals. Laiky has joined hands with VYRL Originals this time to promote talented singer and music composer Lisa Mishra’s single ‘Nai Chaida’. The song is a new performance by talented singer Lisa Mishra, who has also handled the musical side in addition to singing. Lisa will be seen alongside actor Rohan Mehra in the music video. The lyrics of the song are written by Kunal Verma.
Under this alliance, LAICI influencers and creators have been invited to share the song with #NaiChaida by creating a creative video while keeping the song in the background. Several influencers including actress Anushka Sen and Bharatanatyam dancer Tanvi made their presentation on the song and also shared their videos with other LAICI users.
#NaiChaida got over 70 million views in the first week itself and crossed the 100 million mark within the next 15 days. In this way it became one of the top trends on the platform. Significantly, Laiki is one of the most frequently downloaded apps worldwide.
The intimate presentation given by Lisa reflects the pain, helplessness and emotion that arose from any long-distance relationship. ‘Nai Chaida’ is Lisa’s first non-film track. Lisa has sung songs in films like Veerey The Wedding, The Sky Is Pink and Good News.
See Lisa Mishra’s song ‘Nai Chaida’-
Earlier, Laiky collaborated with VYRL Originals to promote ‘Aaj Bhi’, written and composed by Vishal Mishra. Apart from this, Laiky promoted the singing sensation of the singing world and the song of popular singer Akul with the song ‘Lal Chunariya’. The world’s premier short video app has previously collaborated with several production houses and music labels and promoted songs such as Akshay Kumar and Nupur Sanon starrer ‘Tathaal’ and Divya Khosla Kumar’s ‘Yaad Piya Ki Aane Lagi’. Recently, the app also promoted ‘Smilega India’. The song was created to arouse hope during the lockdown due to the Corona epidemic and was attended by some of the most prominent faces in the Indian film industry.