A rare look behind the scenes! Many large fashion labels now rely on working with the stars from the Internet. Also the fans of the online popularity and Krass school trip actress Anika Teller could already look forward to collaborations. However, the processes in the background of an influencer cooperation are often made a secret. in the Promiflash-Interview clarifies Anika now about it and reveals how it really works!
“In fact, I never thought that I could have so much say in such a collection […]”the influencer recently revealed to Promiflash regarding their current collaboration with the fashion brand NA-KD. Your right to have a say had already started by putting together mood boards on the Internet at the start of the project. At the same time, the inspiration had weighed up what suits both the influencer and the brand. Furthermore, she was not only involved in the selection of fabrics and the various cuts, but also in the meetings on site in Sweden. Then it went into the production phase and here, too, their opinions were asked. “It was a long process that eventually led to a result”, moved Anika a conclusion.
The internet star had already considered setting up her own fashion label. However, after this experience, the view of fashion companies has also changed somewhat: “[…] After seeing what this is, I definitely know it will take a while. “
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